‘Beauty Video Machine’ Creation System

The beauty video content creation paradigm is not just broken…it’s non-existent.

A cheap camera means everyone’s a creator. Social media means every brand’s a broadcaster. But the majority of creators and broadcasters don’t understand how to systematise the complex process of shooting video content at scale so that brands can engage and build legions of loyal followers on social media.

This is why we designed our patented ‘Beauty Video Machine’ creation system.

Watch the video below to learn more about how this system gives your brand the definitive modern blueprint to creating high quality video at scale.

 
 

FOLLOW THOSE IN THE KNOW

 “They always have a plan. Everything’s on time and on budget. They have all the equipment. They get it done. Things shouldn’t be complicated and they make high volume video seem like a breeze.   - Gemma Watts @gemkwatts & glowjournal.com

“They always have a plan. Everything’s on time and on budget. They have all the equipment. They get it done. Things shouldn’t be complicated and they make high volume video seem like a breeze.

- Gemma Watts
@gemkwatts & glowjournal.com

 Ok this is like the first time I’ve ever seen beauty videos created at scale minus all the headaches you typically get with generalist video guys (and gals). They understand beauty video and that means a lot.   - Jasmin Howell  @friendinfashion & friendinfashion.com

Ok this is like the first time I’ve ever seen beauty videos created at scale minus all the headaches you typically get with generalist video guys (and gals). They understand beauty video and that means a lot.

- Jasmin Howell
@friendinfashion & friendinfashion.com



An open letter to those beauty brands who would like to give beauty audiences what they’ve been asking for!

Why are most beauty brands unable to produce regular video content?

Do any of these objections sound familiar?

  • It’s too time intensive

  • It costs too much money.

  • We don’t know what to make

But there’s actually a pretty easy way to produce fast, regular, high quality and cost effective video.

How?

With a relentless focus on one single thing.

You see... The current content creation paradigm in the beauty industry is a basketcase of the blind leading the blind.

A cheap camera means everyone’s a media creator. Social media means every brand’s a media broadcaster.

But the majority of these creators and broadcasters don’t have a clue what they are doing when it comes to shooting video content at scale. They really don’t.

I know this, right, because I was one of those media creators with a DSLR and a laptop just making it up as I went. And what’s more, over four years I worked with hundreds of brands, big and small, and none of them had a clue what they were doing either, which is why I call it the blind leading the blind.

And the single biggest mistake that everyone makes is this...and this is going to sound counterintuitive but trust me on this... the single biggest mistake everyone makes is this: they’re too creative.

Now...why is being too creative such a bad thing?

Well, this is one of those moments when we creative people need to get down off of our high horse and understand how the world of business actually works.

When you want to do something at scale, you’ve got to build a machine, right? There’s no way humans can scale results by themselves. They’ve only got so much flesh, so many hours in a day and so much mental bandwidth.

Now the thing about machines is this: the more you enter random and custom inputs into a machine, the harder it is to systematise the outputs. Like for example, imagine a factory that designs ten thousand bespoke cars versus a factory that masters one car design to be built ten thousand times. Which one will build and sell more cars - on time and on budget? The second one obviously.

And it’s just the same with video at scale. The more complexity you build into the production machine, the more you start obsessing over every detail as though you’re a Hollywood Studio releasing a blockbuster feature film, the further and further you’ll get from making video at scale that actually move the needle.

And remember what’s on the line here. This is about playing the long term game with video, and not just one-off sporadic attempts at making a visual masterpiece.

Now this isn’t to say you’ve got to start making boring average videos. Not at all. Because, and again this is counterintuitive, when you ratchet up the machine, when you perfect a process as a team, you can actually be more creative and effective than before, because you’re getting results for your business, and that tends to make the people who control the purse strings very happy. And they give you more money so you can be even more ambitious in the future.

So then, having made all the mistakes you can make in over four years of shooting video, I took this insight and I focused relentlessly on one single thing: machine everything.

I took everything about the process of making video, I ate all the complexity and designed a blueprint for making video at scale at a reasonable price, each month. And I call this blueprint the Beauty Video Machine.

And this machine is running regularly out of my studio in Docklands for three beauty brands already.

It’s fast, it’s painless, it’s cost-effective compared to hiring staff or paying creators on an adhoc basic.

And because it works, I’m now reaching out to beauty brands across Australia to give you guys the opportunity to step up and start making video at scale and engaging your customers with the most effective form of communication that exists right now.

So if you’d like to learn more, then book a call with my team by using the form above. But before you do that, I just want to clarify three things.

  • The Beauty Video Machine is not a ‘done for you’ model. ‘Done for you’ models are what most agencies and production houses offer and this is how and why they charge you through the roof and take so long to get anything done.

  • What we offer is different. It’s a ‘done with you’ model. This is the future of content creation.

  • If you’re someone who’s looking to just stick with the old system of paying and praying then you’re probably not a good fit and to put it bluntly we won’t want to work with you. If however you are looking to join the brands that have taken the leap into the future of video content creation then book a call and I look forward to speaking with you soon.

Darryl Ephraums
The Visual Economy


MEET THE IN-HOUSE TEAM

 Darryl Ephraums

Darryl Ephraums

 Andrej Morgan

Andrej Morgan


OUR STUDIO

 DAC10, 43 Waterfront Way, Docklands, Melbourne 3008

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